My Specialties
Enhance your brand's presence in the digital world, ensuring every aspect of your marketing journey is covered.
The foundations
Brand + Digital Marketing Strategy
I dive deep into the heart of your brand to establish a solid digital marketing foundation. This involves a comprehensive analysis of your target audience and understanding their needs, preferences, and behaviors. We develop a brand identity that resonates with them, creating a unique voice and visual style that sets you apart.
Examples I’ve Created To Guide My Process:
The foundations
Design. Research. Plan.
In the realm of design, research, and planning, I focus on understanding the latest market trends and consumer behaviors. This involves researching the industries to identify what resonates with the audience, and planning content that aligns with these insights.
The design process includes creating visually appealing marketing assets like graphics, web design elements, and multimedia content.
Examples:
Campaign Setup & Management
Campaign setup and management involves creating and executing marketing campaigns across various channels.
Paid Online Marketing / Ads
Tools/Software Proficiency: Google Adwords, Facebook Meta Ads
I focus on crafting compelling ad copy, choosing eye-catching visuals, audience targeting, and continually A/B testing different elements to see what works best to yield the highest conversion with the lowest ad-spend.
Search Engine Optimization
Tools/Software Proficiency: SEMRush
Improving website’s visibility and ranking in search engine results pages (SERPs).
Email Marketing
Tools/Software Proficiency: MailChimp, Hubspot Emails
Email marketing is a powerful tool for building relationships with your audience. It’s not just about sending emails; it’s about sending the right message to the right person at the right time to nurture them towards an intended desire.
Social Media / Content
Tools/Software Proficiency: Facebook, Instagram, Linked-In
Social media is a dynamic and interactive platform for connecting with audiences. My strategy involves creating content that is not only engaging but also aligns with your brand’s voice and goals.
Content & Media Creation
Content and media creation is all about telling a brand’s story in an engaging and relatable way.
This includes creating a variety of content forms such as infographics, blog articles, videos, newsletters, freebies, images, and social media content.
Optimization and Automations
Optimization and automations involve using data to drive decision-making and streamline processes.
I analyze website traffic, campaign performance, and social media engagements using tools like Google Analytics, SEMrush, Hubspot, and Social insights.
Data-Driven Decisions
By regularly analyzing performance data, I identify areas for improvement and test new tactics to increase KPIs. Here are some common KPIs I try to increase:
Email: Open Rate, Click-Through-Rate, Conversion Rate, Bounce Rate, Unsubscribe Rate
SEO: Organic Traffic, Keyword Rankings, Click-Through-Rate, Bounce Rate, Backlinks, Time On Page
Paid Ads: Cost Per Click, Click-Through-Rate, Conversion Rate, Return on Adspend, Quality Score
Social Media: Engagement Rate. Reach, Followers Growth Rate, Click-Through-Rate, Conversion Rate
Examples Of Stats I’ve Tracked:
Tools/Software Proficiency: Google Analytics, SEMrush, Social Insights / Facebook Ads
Streamlined Marketing
Developing repeatable systems for automation ensures efficiency and scalability in our marketing efforts. Here is an example of a funnel system I’d implement.
Target and Engage:
Utilize Ads to target users based on interests, demographics, and behavior. Create visually appealing ads that resonate with your audience and direct them to your website.
Capture and Educate: Design a landing page offering free incentives relevant to the target audience.
The page should have a clear and compelling call-to-action (CTA) for users to submit their email addresses to download the eBook.
Nurture and Personalize:
Once a visitor submits their email, trigger an email sequence starting with a welcome email, followed by a series of emails that provide additional value and insights about your products or services.
Analyze and Optimize:
Use A/B testing on your landing pages to test different headlines or CTA buttons. Analyze which email subjects have higher open rates and adjust your strategy accordingly.
Convert and Grow:
In the final emails of your sequence, include a special offer or a strong CTA to encourage a purchase or a booking for a consultation. Use retargeting ads to re-engage visitors who haven’t converted yet.
Tools/Software Proficiency: Hubspot, Kajabi
